IGC Branding helps you discover and define your brand, then uses a mix of strategy and creativity to convey a clear, consistent message. This process intelligently connects you to your customer for lasting success.
IGC Branding uses a three-step approach to achieve brand success:
What is your business? Who do you serve? How are you viewed by your customers? By those who are not your customers? Why are you different? What is your unique position? In ‘discovering’ your business, we help you identify your essence, refine and define your brand to a clear, concise statement.
After defining your brand, we review all aspects of your business. From your marketing efforts to the way your team answers the phone, we evaluate what you are doing to reinforce your brand as well as areas where you are sending conflicting messages about your brand.
Once a strategy is outlined, recommended marketing tools and practices are implemented. Creative copy, appropriate graphic design and targeted demographic data allow us to connect your brand message with the right customers.