A brand is more than just a logo or company color selection for your business. A brand is who you are, how you’re perceived and what you mean to consumers. If you are not sending consistent messages in both external marketing and in-store environment, you are confusing customers.
It is vital that all marketing messages convey the essence of your business in every way possible – design, verbiage, tone, and color usage. Equally important, your in-store experience must match the marketing message sent out. Every day you are either building your brand and creating a connected customer, or you are destroying your brand by confusing your customer.